Lawrence Tam

Funny dude who grew up in Houston, and retired from Mechanical Engineering at the age of 33. Has 3 kiddos and happily married and marketing full time since 2012. Learn how to take control of your life and health through a simple challenge to keep you healthier one day at a time - Click Here to Learn More.
how to convert a lead

How To Convert A Lead ~99.9% of the Time

I wanted to share with you a cool way I've been generating leads … but not through the traditional sense.It's a weird way on how to convert a lead… and probably get the lead 99% of the time.

Interested?

Read on

Lead = someone requested MORE information*
Always adhere to CAN-SPAM (read more about spam and emails here) and ONLY email those who have requested to be emailed. So this is going to play out like a simple cooking recipe… so simple it's like making peanut butter sandwiches.

The Better you are able to FOLLOW directions the better you will understand how this works and replicate it INSTANTLY 🙂 You ready?

How to Convert A Lead Presentation

 

You are going to want to bookmark/save this and share this to your friends

Step 1: Understand What A Lead Is

You must understand what a LEAD is and why you want them. If you do not… you should stop here… cause you are going to ruin your masterful recipe. – Yes I know… move on – No I do now know why I want leads -> Watch my 10 Day Video Series On Marketing

 

 

Step 2: Process

Generally someone clicks a LINK -> which goes to a capture page. That person then has the option to put in their email to “become a lead”. Here is an example.

I'm going to show you below how to skip a capture page because so many don't know how to build them..
Video
*capture page above built using this software
Normally I use capture pages but I'm always testing.Sometimes it's actually better to NOT send to a capture page to get MORE people to see your offers or see your training.
That extra barrier sometimes could hurt you … so you just gotta monitor the situation.

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By Lawrence Tam, ago
Facebook Fan Page Tab

4 Clicks – Capture Page To Facebook Fanpage Tab

Facebook Fanpage Tab… you know the one at top of your fan page

Have you been ignoring it?

Don't… That's pretty prime real estate there.

*If you are a network marketer or biz opp business owner I would suggest NOT putting your affiliate link in that spot… JUST In case Facebook does an audit on your account when you start doing paid traffic they will look at that and see if you are a “Value Based” business or “Business Opportunity” business.

To setup a Capture Page tab in Facebook isn't hard at all.

Do you got 7 seconds?

4 Clicks and 7 Seconds – Capture Page To Facebook Fanpage Tab

 

Here is what you will need.

1) Capture Page – Best to double dip by having a capture page that has the ability to get the Facebook Like Also or at least having an ability to make capture pages. I create mine using LeadPages (my customers get custom training on how I generated thousands of leads using the software.

Here is an example of a capture page with Facebook LIKE call to action (facebook tab example)

2) Facebook Fan – It can be in any niche, mine is in affiliate marketing.
Here is my facebook fanpage to get an example.

Notice the fanpage tab can be named anything you want

2014-09-23_1002

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By Lawrence Tam, ago

Why Content Writing is Sexy (And Where To Get It For Yourself)

Content writing. It is not just a catch all term, for anything written online; it is the written representation of you and your business and all it represents.

Basically, it your ideas online.

Writing has been a powerful influence for centuries. Now, in the information age, it is more important than ever.

Content writing can make or break your business, your influence and your bottom line.

Done right, content writing is downright sexy.

Done wrong, content writing is downright disastrous.

What is content writing? How do I use it as the powerful tool in my business arsenal and where do I find good content and/or a good content writer?

Check Out This PowerPoint Presentation on Content Writing

Funny you should ask. I was just about to get into that.
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By Lawrence Tam, ago

LT 16: Breakthrough Advertising with Avram Gonzales

5 Levels of understanding your customer and where they are in the buying process. Listen in to this Breakthrough Advertising podcast interview with Avram Gonzales on the Project Mayhem Podcast.

 

Project Mayhem Podcast 16 – Breakthrough Advertising with Avram Gonzales 

Listen Here:

 

MindMap: Breakthrough Advertising Chapter 7 – Intensification

chapter-7-instensification

 *found on copywritingjournal

Show Notes:

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By Lawrence Tam, ago