When it comes to small business operations, the HR lifecycle is more important than most other work. That’s because this process determines who you hire, who stays, and who elevates your company through ongoing innovation. (more…)
Understanding your customer’s behaviors and habits is essential to running and growing a successful e-commerce business. Generally, most companies reach their customers and obtain new business by deploying a marketing strategy. However, if that marketing strategy targets the wrong customer base or sends the wrong message, it could cost your business money. (more…)
After a year of historic resignation rates and millions of job positions left unfilled, one thing is clear: the Great Resignation is upon us and there’s no end in sight. Employees are recognizing their power and continuing to quit in droves — and they have plenty of reasons to cite. Read more…
Image Source: Pexels You expect big things from your startup. However, growing your startup can be challenging, due in part to the limited time and resources at your disposal. But with careful planning and attention to detail, you can take appropriate precautions to scale your business growth and achieve long-lasting Read more…
While the global pandemic has stopped us from stepping out, we used advancements in technology to continue working from our homes. To function, remote work is now a necessity for companies all over the world. Barring essential industries and services, everyone has begun to adjust to the new reality of working from home. (more…)
There’s no question that COVID-19 has changed so much about the way we live our lives. From learning to socializing, the virus has infiltrated every activity, transforming our world and how we engage with it.
Among the most significant changes, however, is the significant shift to telework. Studies show that the transition to a work from home (WFH) model due to the pandemic has been rapid. (more…)
Finding qualified candidates for your job openings can be a difficult task.
Sometimes, applicants are scarce, either due to labor shortages or an abundance of opportunities in the job market. During these times, the most desirable prospects have all the options as to where they want to take their talents, and it may be difficult for you to persuade them to come work for you over a competitor.
During the times when there’s a surplus of applicants for every position you advertise, you still have to weed through a stack of resumes to find the potential hire that will best fit your business — assuming your posting even convinced them to apply for the role.
You’ll need to revisit your recruiting strategies and hone them to their razors’ edge if you want to stand out as a potential employer. This article will provide some tips on distinguishing your business and attracting the very best candidates to come work for you. (more…)
As a team leader, you know that successfully running a group project can be a delicate matter. Each member needs to feel like they have a stake in the work while also having the freedom to communicate needs and challenges. It's up to you to create a supportive atmosphere for your employees.
This is especially crucial as the need for remote access increases. You must lay the groundwork for successful group dynamics to ensure that the project progresses on time and on track. Your team becomes a cohesive unit when members feel supported as they contribute their talents and skills. (more…)
Search engine optimization has come a long way from keyword stuffing and HTML tags. Today it accounts not only for the information users are looking for, but how they look for it. This is where customer and user intent comes into play.
When searching for information on the internet, we want to find what we’re looking for in the first search. Unfortunately, that doesn’t always happen. If someone is looking for science-based fitness information, they may use keywords like “diet,” “medical,” or “healthy.” But if these topics aren’t included in the SEO on the webpage, searchers are unlikely to find them. Customer intent looks beyond the keywords, to why and how we are searching. (more…)