Digital marketers have a lot on their table. They jiggle between pay-per-click search engine marketing, social media advertising, email marketing, landing web pages, sales pages, video production, audio production, visual design, and so much more. The digital world is ever-evolving. Trends we saw in the early 2000s have pretty much Read more…
Communicating with customers is an important part of managing a business online, which is why you should invest in messaging services that help make it easier for you to talk to your customers and vice versa. Luckily, a lot of online platforms already have a messaging system in place in Read more…
The number of remote digital marketer job positions is continuously growing. By 2020, half of the entire workforce is expected to be working remotely in some capacity. This only proves that both entrepreneurs and remote workers love and support this idea. It actually comes as no surprise since a remote Read more…
Data is the driving force of every organization. Businesses whether small or large collect data of their customers for different purposes. However, today’s customer is becoming aware of the concerns with data sharing. They understand that data security is important and are always keen to know how and where their Read more…
7 Ways To Boost Engagement on Social Media There are over 2.77 billion social network users and the number is only expected to grow. So, any company that cares about their success needs to be active on social media. And yet, since it’s become so essential, now everyone Read more…
Growth hacking is a hot buzzword today! Coined in 2010, growth hacking is an umbrella term that refers to using low-cost creative strategies to grow revenues. Growth hacking used to be a thing for startups a couple years ago, but now, it isn’t limited to startups alone. Even large companies Read more…
3 Ways to Educate Your In-House Marketers and Increase Content Performance In-house marketing is a term used to describe a marketing strategy where jobs are not outsourced from a third party or experts outside of the organization. One of the main challenges faced by companies which choose an in-house marketing Read more…
Creating and maintaining a website is difficult work. There are many aspects that must be addressed and it is an ongoing process. The content must be meaningful, well-presented, and all features should work well. It is easy to understand, then, why many website owners focus on content and overlook the Read more…
With the internet becoming a source of good fortune, many have opted to work online. Marketing has now shifted from newspaper ads to online advertising. This gives digital marketers great opportunities to shine. If this is a career choice you are looking into, it’s worth the effort. Write your GMAT Read more…