Risk Is Another Way To Say Opportunity 2020 is a minefield of risks for marketing teams, and while it is true that ‘risk’ is often a synonym for ‘opportunity’, it is equally true that a minefield is a strong motivator to choose each step carefully. A solid understanding of the Read more…
Getting a marketing strategy up and running is a big hurdle for any business. Keeping the ROI high is even trickier. So you’ve been pouring copious amounts of time and money into your digital marketing strategy, but the results just aren’t coming. There can be many reasons as to why Read more…
Since business insurance isn't generally a requirement, it's quite common to see companies go without coverage all year. Although this is a viable strategy when trying to cut down on operational costs, a personal injury that occurs on your property could wreak havoc on even the most fundamentally sound budgets and financial plans. If you are going to go without insurance, at least consider a temporary policy during the winter months.
Being an entrepreneur when starting out can be a daunting task and that’s why I put together the best productivity tools out in the market today so you can cut down the learning curve. The late nights and long working hours is pretty common place among the entrepreneurs of today. Read more…
What if I said that you could create meaningful social impact from home? Contrary to popular belief, there is a worthwhile alternative to “armchair activism.” While doubts about “slacktivism” are well-founded, the truth is that the Internet has redefined social entrepreneurship by breaking down preexisting barriers to entry. Now, anyone Read more…
Social media presence of your business is a very significant marketing tool. Since social media is a huge marketing tool, many companies are using their website development and design in order to attract customers. Social networking sites have thousands of active and registered users, which indicate that using social networking Read more…
There are lots of ways to increase the revenue your website generates. Some inbound marketing experts recommend adding an sms message service in order to reach new audiences more effectively. However, before you add automated sms to your funnel, it’s worth making sure that you are doing everything possible to Read more…
The gender pay gap is a hot topic. One, of course, that deserves the attention it is receiving. It is a conversation that will hopefully help us get closer to a solution. But have you wondered how the gender pay gap has affected women entrepreneurs? Or, what other obstacles they Read more…
It was only a matter of time. As folks became celebrities through non-traditional means, brands jumped at the opportunity to have these influencers promote their products and services. This flavor of influencer marketing, seen most frequently via social media, is really just an old twist on celebrity spokespeople. The difference Read more…