Has a constant stream of new people entering your life through personal referrals, new relationships, and social media exposure.

Busness Owner A 

*Hint: It's not B, but unfortunately that is the most common way people build their side business. They blame everything except blaming the root cause which is not having new daily people see their product/service. The audience building process.

In a way it's not your fault if you are Business Owner B. 

No one teaches how to expand past your warm marketers of friends and family.

It's the opposite of the NFL "No Friends Left". 

What if you had a never ending supply of new friends and family. Could your business finally get some growth? 

If you constantly had 500-2,000+ new people seeing you, your content, your social media posts, your business.....

More eyeballs on your products/services = higher chance of making a sale -> Your business growing.

This is the key and why it really wasn't your fault. (partially though, you can't be completely blameless. As a business owner you must take ownership of not knowing. But that can all change with a bit of education and what I'll show you.)

-No one told you how to daily increase your Audience. Available pool of people to attract customers from. -No one trained you on how to get more people to see your product/service daily, even if they don't know your name. -No one explained to you that a business needs to expand past your friends and family and how to do that (not just referrals). -No on showed you how to do this 24/7 even if you only had 5 hours a week to work on your business. 

The idea is simple. More "eyeballs" on your business = the higher the chance you will connect and generate a new customer. It's always referred to as a "numbers game". 

If you can generate enough interest you can generate more sales. 

• Engaging with NEW people daily If you are only talking to the SAME people about your business/services then you are too directly tied to referral based sales (which aren't bad), but you will run out of new prospects quickly. Waiting for a referral as a consistent sales process is not a good idea. 
• Building rapport with your prospects 24/7 Regardless if you are at dinner or at your day job, you should have a process to engage with your prospects even when you are NOT at the office working. Simple system would be an Instagram profile with a link in the bio that directs your guests to more information.
• Talking to the Right people more than just talking to everyone The saying goes - "If you market to everyone, you actually market to no one" . Your process should be focused on talking to more of your ideal customer vs just someone breathing. One way to do this is specifically targeting groups of people who have a high chance of engagement with your Instagram photos, bio, and profile.
• Organically be found by strangers (free customers) This is harder to explain if you have never sold to a complete stranger before. The idea is that you can be found on social media, Google, and especially Instagram if you are highly visable. One way to do this is RANKING for specific hashtags. To be found on the Instagram top 9 Popular Post (top posts) you will be found by your ideal prospect searching for that hashtag. 
• Be an authority in the eyes of your future prospects When someone finds your account and you have 800 posts but only 200 followers, what do you think the first thing they are thinking about your Instagram account? (It's not favorable, but more so you have no authority in the space you are posting in.) If you were a "big deal" you would have a lot more people following you (think social currency and authority). The more followers you have the higher the chance you can reach more people and this is gained due to trust. So first impressions do matter if you don't have the followers then be prepared to have future prospects to instantly write you off as insignificant if you are smaller than them. (sad but true)