One daunting challenge every e-commerce brands and businesses must face is how to increase online sales.
Starting a business and standing out from thousands of other e-commerce sites might seem like a daunting prospect. However, it's crucial.
Most online users worldwide have now made an online purchase. Younger generations lead this trend, because of their strong purchasing power.
In this post, we'll talk about the power of social selling and how it can help to improve your e-commerce conversions.
Social Customer Feedback
There are many ways where you can get customer feedback ‒ for some, surveys are the first thing that comes into mind.
However, that's not the only way to know what customers are saying about your product. You can also gain valuable feedback on your customers on social media.
Because billions of people are already engaged with these different social media channels, it makes sense to create profiles on these platforms so that you could provide customer support to those who want a more convenient way to stay in touch with you.
It's also essential to know what other people are saying about your brand on social media.
For instance, millions of people could probably see a tweet or a post blasting you in some way for a mishap or an unsatisfying experience they've encountered. If you don’t attempt to control the situation immediately, the word can spread ‒ fast.
You can also use social media to:
- Encourage prospective customers to follow your business account.
- Ask them to send a one-sentence social post regarding their experience/feedback on your brand.
- Create a customer support profile for your brand or business.
- Offer exclusive deals and discounts for those customers who gave your glowing reviews and testimonials.
By encouraging social media feedback, you'll get through one of the biggest hurdles in a buyer's journey, and boosting your sales in the process.
Greater Influence, Increased Customer Awareness
Social media gives details of an e-commerce product more openly and more comprehensively.
As a result, it's more effective as compared to the more traditional forms of advertising because it comes off as more authentic.
By maintaining an active social media presence, it's more convenient to circulate the product at a much larger scale, yet when required, it can also reach more specific targets.
Aside from that, different social media networks allow recommendations for their products. As a result, related customers are more aware of it as well. Moreover, according to Nielsen, 92% trust the recommendations of friends and family more.
Social media creates a platform for knowing customers better. Once you build solid relationships with customers, they won't likely change their preferences any time soon.
Customer Retargeting
Retargeting is a form of online advertising that gives you an opportunity to put your brand in front of prospective customers, even after they leave your site. It's a useful tool that's designed to help reach a majority of users who don't convert right away.
Retargeting helps you remind customers on what they're looking for, and they might buy it this time.
So if prospects are scrolling on social media and they would find the same products they viewed on another site, then they might be more willing to buy it.
Use the“Marketplace” on Social Media
Different social media channels such as Facebook, Twitter, Instagram, Youtube, and Pinterest are all free platforms to use for businesses and brands to engage with their target audience.
However, one of the most common misconceptions is that engagement from these channels are free, easy and fast.
Like all good things though, it takes time.
Here are a few tips on how you can use the “marketplace” on social media:
Instagram – The platforms lets you utilize the Instagram Stories Ads, which is found between two stories from two various users you're following. Also, because of the introduction of the “buy” button on social media, people can now buy products directly from there without having to visit the e-commerce site.
Facebook – With the carousel ad format, you'll get a more creative space for your ad, allowing you to highlight various products and different product details about a product, service or promotion. Here's a Facebook marketing guide to help you reach your goals.
Twitter – Sponsored tweets allows you to tap to a Twitter user's followers to gain a broader audience.
Monitor Your Campaign
You can have the best ads placed at the best locations in the market, but if you don't know how well they're performing, then all your efforts are useless.
Remember that marketing is often seen as an investment. Therefore you must measure the ROI of your online marketing campaign.
For instance, set custom goals. Do you want users to sign up to your email list? Or do you want them to spend a significant amount of time on your site?
What do you want to achieve?
When you know what those goals are, you'll know how well are your pages and campaigns are performing.
Moreover, if you have a PPC (pay-per-click) campaign running on a platform like Adwords, take your time to monitor how much you're spending, and decide if you have to spend more money or cut back.
That way, you'll have a clear picture of your business. You'll also get to monitor your campaigns more effectively.
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