Network marketing and MLM recruiting have been around for a long time. It’s not a new industry, it’s just that the way it is being handled nowadays is very different from the way things were a decade ago. Network marketing recruiting is all about building leads, and in this day and age where almost everything is ruled by the internet, internet lead generation is now the main focus. Anyone in network marketing has or will try to tap into this type of downline building and who can blame them? With the ability to reach a wider audience in a shorter amount of time and with less effort, it’s no surprise that online lead generation is the new in thing.

Internet lead generation isn’t all about gaining leads, but this is where you start. In the old days, you had to build your list of leads manually by contacting friends, family, and through your other social circles. You might even be talking to strangers to build your downline. These days, lead generation online can be done through your website or blog – a lead capture page that will generate traffic, hence giving you prospects. (more…)