customers

How to Evaluate Customer Intent on Your Website

Search engine optimization has come a long way from keyword stuffing and HTML tags. Today it accounts not only for the information users are looking for, but how they look for it. This is where customer and user intent comes into play.

 

When searching for information on the internet, we want to find what we’re looking for in the first search. Unfortunately, that doesn’t always happen. If someone is looking for science-based fitness information, they may use keywords like “diet,” “medical,” or “healthy.” But if these topics aren’t included in the SEO on the webpage, searchers are unlikely to find them. Customer intent looks beyond the keywords, to why and how we are searching. (more…)

By Luke Smith, ago
transform visitors into customers

6 Easy Tactics to Transform Your Visitors into Customers

transform visitors into customers

Having an e-commerce business may seem to be a comfortable position to be in; what with the freedom of working online and the ability to hold office from practically anywhere. But success in e-commerce needs to be backed by relentless hard-work. With e-commerce companies mushrooming everywhere even relentless hard work fail to lure profit.

To bridge this gap between hard work and profit making, your website needs to be equipped with the necessary measures that make conversion irresistible for visitors.

There are a plethora of innovative ideas that has been tried and tested by various e-commerce companies seeking success. In this article, I bring to you some of the time-tested ideas that will help you to increase conversion on your website and earn money. (more…)

By Kunjal Panchal, ago