Marketing

Why Content Writing is Sexy (And Where To Get It For Yourself)

Content writing. It is not just a catch all term, for anything written online; it is the written representation of you and your business and all it represents.

Basically, it your ideas online.

Writing has been a powerful influence for centuries. Now, in the information age, it is more important than ever.

Content writing can make or break your business, your influence and your bottom line.

Done right, content writing is downright sexy.

Done wrong, content writing is downright disastrous.

What is content writing? How do I use it as the powerful tool in my business arsenal and where do I find good content and/or a good content writer?

Check Out This PowerPoint Presentation on Content Writing

Funny you should ask. I was just about to get into that.
(more…)

By Lawrence Tam, ago
benefits of email marketing

Benefits of Email Marketing – Getting Customers To Love Buying From You

The benefits of email marketing cannot be understated. Mess it up and you might as well torch your email leads coming through your capture pages and opt in forms.

Normally, a person who subscribes to your list has found your website or follows you on social media, or is interested in a promotion you are running. They have trusted you with their email address and have given you permission to contact them on a regular basis.  That means they like what you have to say and want to hear more from you.

Think about that for a moment.

They WANT to hear from you. If not.. they wouldn't have asked for MORE information to be send to them by email.

If you have a captive audience within your target market who is giving you permission to contact them on a regular basis, wouldn't you agree that email marketing is one of the best ways to market? Absolutely!

 

(more…)

By Lawrence Tam, ago