The Benefits of Podcasting for Your Small Business

Launching a small business from scratch is not a small feat. And keeping one running is even harder! This is why every small business owner needs to constantly be on the lookout for new ways to improve and secure their share of the market. If you are listing some ideas that can help you increase your revenue, launching a podcast probably won’t be the first thing on your mind. And it most definitely should! Podcast statistics reveal that podcasts were the 7th most used media service in 2019. That alone should make you think twice about this kind of approach to reaching out to your customers.

Not only can starting your podcast channel benefit your business, and we will go deeper into that shortly, but it is also fairly easy to create. You don’t need expensive equipment, there are various ways to reach users, and your podcasts don’t have to last long. All of this means that your initial investment will definitely pay off, sooner than you might think.

Podcasts Are a Great Way to Connect with Your Customers 

When you are running a small business, your entire revenue stream is based on connections. Your prices can’t match the deals that big brands have, you can’t offer around-the-clock service, and you most certainly aren’t available worldwide. However, the thing that keeps you afloat is that unique, human-centric approach. This is precisely why your customers keep coming back. 

If there is something you excel at, you should definitely look for ways to improve that and use it to develop an even bigger network. Podcasts can help you with this. They can maintain the interest of your current, loyal customers, and they can help you attract new ones. Your episodes can give them insight into your business and provide a personal touch that your competition might be lacking.

No One Has Time to Watch Videos Anymore!

The rise of podcasts wouldn’t be possible if people’s lifestyle hasn’t changed drastically. What do we mean by it? Well, videos aren’t really reaching their goals, since most people are multitasking most of the time. Driving, taking care of their children, exercising… Of course, this is the reason why radios are still popular. However, if you want to listen to something specific on the radio, you need to alter your schedule to catch it. And, yet again, no one has the time to do it. 

Podcasts fit the modern lifestyle perfectly — you can do something else while you listen to them, and you can do it on your own schedule. You can also listen to it again, share it with friends, interact with the speakers, etc. Their popularity will continue to grow. However, not a lot of businesses make them. Use this gap in the market and jump right into it!

To sum up, as a small business owner, you should always look for ways to improve your business. Sometimes, those approaches aren’t going to be traditional, and you will need to think outside the box. The market is, simply put, moving too fast. 

What would work a couple of years ago, or even a couple of months ago, definitely wouldn’t work now. Podcasts are easy to create and don’t require a lot of initial investment. They can help you reach out to potential customers, as well as maintain the interest of the current ones. 

You can provide value without asking for anything in return — which is the best way to gather new customers! In addition, you are not asking your consumers to change their busy schedules for you. Instead, you are creating space for your business yourself, without taking the spot of any of their previously arranged activities. If you make sure that the content you create is worth their time, you will surely see a lot of numbers go up at the end of the month!