Content marketing is a great way to build your expertise and gain new customers. Your design and logo are just as important as the content when creating a great blog.
Your logo is the face of your blog, which is why extra time and effort should go into creating it. Research your audience so you know what appeals to them and include those elements in your logo. Pay close attention to each element, as they all are equally important. Here are four components not to be ignored if you want an amazing blog logo.
Color
Colors do more than dress things up. In addition to making sure your colors match and coordinate with the other elements of your blog, you must be careful when you select colors for your logo, as each one can evoke different feelings from your audience.
Think about the message you want to send with your brand and your blog. You must also consider your target audience and what is important to them. Then, research the various emotions colors can represent to decide what will work best in your logo.
For example, warm colors such as red and orange create a sense of urgency and typically evoke feelings of passion and excitement, respectively. A cool blue represents security; while green and brown are colors associated with nature and can evoke calm feelings. Going for luxury? Then you’ll want to choose black, silver or gold. All can be tied to classic elegance and sophistication.
Size
You may not think it makes a difference, but size can also be an issue with your logo. Consistency across all of your marketing materials is critical.
You want your logo to look just as good on your social media pages as it does on your blog. In order to do that, you have to make sure the aspect ratio is correct as the profile and cover photo sizes vary across social media platforms.
A logo that doesn’t fit right on your social media pages could confuse people into thinking it’s not really your page. To avoid this mistake, it’s best to call on a pro to make sure your logo will look great regardless of the size and its use.
Shape
Like colors, shapes can also stir up feelings in your audience. Part of your blog’s purpose is to establish yourself as a thought leader in your industry so readers will turn into customers. To that end, use shapes in your logo to support the mission of your blog.
Circles suggest community and friendship, while squares and triangles represent stability and power. For a softer, feminine appeal, use curves or rounded shapes. If you want to have a stronger, masculine look, go with sharp angular shapes.
You don’t have to use the exact shape in the logo. Instead, use the image and text to form something similar. You can also use negative space to include shapes or motion in your logo.
Font
Speaking of text, don’t make any rash decisions when choosing a font. A typeface can make or break your logo, especially if it is difficult for people to read.
When choosing a font, you should first decide if you want to go with serif, sans serif or script styles. Each font style has a deeper meaning for your readers. Serif fonts represent tradition and respect, while sans serif fonts are considered more modern. Sans serif fonts are typically easier to read on screens, too. Script fonts are more feminine and elegant.
Be careful when using a novelty font. Depending on your audience, it could be conveyed as childish or unprofessional. On the flip side, you could come off as funky and fun if that’s the image you’re going for.
Your blog is one of many tools used to promote your products or services and grow your brand—and your logo is a part of that.
As a business owner or entrepreneur, it can be easy to push something like this aside because it might seem trivial. But it’s the attention to small details such as this that will boost your business and your brand. Hopefully, these tips will help the process go more smoothly.
7 Comments
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judi nova88 · June 29, 2020 at 6:04 am
That is a really good tip especially to those new to the blogosphere.
Brief but very accurate information… Thank you for sharing this one.
A must read post!
Alecia Stringer · March 28, 2018 at 10:19 am
Yes, all comes to play with branding. Thumbnail sizes matter too when thinking of different devices it’s viewed on. Great tips.
Carl Davies · February 5, 2018 at 1:57 pm
Never thought about this stuff before. This was really helpful. Thank you!
Stefan Alexander · January 16, 2018 at 7:50 am
Hi Lawrence! Great tips here. I’ve actually hired a designer once who gave me a logo that I really didn’t like. I kept using it for a while, but then I discovered that it was just bought off another website that creates logos for free. That was very disappointing. What I’d advise any future business owners to do is ask your designer to send you the source files always. That you can make sure your logos are authentic and cannot be found anywhere else. A lot of legal issues may occur otherwise. Thank you for this guide here, man! It was great reading it.
Lawrence Tam · January 25, 2018 at 4:15 pm
i agree with source files. it’s pretty easy for them to buy a bunch and “sell them off” as their own.. sad.